So we have already seen as to how business blogging can help you build your brand. Nowadays, many companies are trying their hand at business blogging, and the blogosphere is starting to resemble a mesh of commercials. You don’t want your blog to be disregarded as just another flashy advertisement, do you?
So how do you market your business blog so that it stands apart from others?
We thought about this and after quite a bit of research have come up with five tips that are going to help you market your business blog better. Here they are!
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One of the first things you must do is establish what your business blog is supposed to do. You need to know what you want your blog to achieve – is it just marketing or are you planning to interact with customers (engagement) as well or do you want to publish posts on the topics that are aligned with your line of business? Put these goals down before you start publishing posts on your business blog. This will help you prioritize posts on your business blog calendar.
2. The next thing you need to consider is your readers. You need to know what kind of audience you intend to target, the age group, gender, ethnicity, background, everything! Your posts will be a reflection of what they want and what appeals to them. Once you know your readers, you can decide the tone of voice you wish to set for your blog. Your business blog’s persona will be what they are!
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For example: The tone of voice for a business targeting CTOs for a SaaS blog will be very different from the tone of voice for a business blog targeting consumers for an apparel brand. While the former will focus more on adding value to a particular topic, or solving a problem that the customer is facing, the latter will be more sprightly and creative, something that excites the end consumer about the fashion they are planning to add to their wardrobe.
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You must ensure that your content is planned. You should have a good idea of the kind of posts you want to publish, the frequency at which the posts are published, whether the posts answer the questions asked by customers and provide the required information, whether the posts are using keywords correctly, and if the posts are mirroring your vision and style. Well-planned content reflects professionalism. If you have managed to educate your users successfully through the contents of your blog, half your work is done and you have already established yourself as a thought leader in your space.
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Make sure that your blog contains calls to action. This allows readers to remain inclined towards doing business with you. Your landing pages must be tailored to keep the wording consistent. Your call to action need to be concise, to the point and hard-hitting. Make sure you link to the pillar pages of your website, or your landing pages for a particular service or product, in order to make the most of your call to action and also divert link equity to your commercial pages from your blog.
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Encourage and start an online community. Using strong author profiles, interactive posts, and social media updates, you can build a community dedicated to your website. If you connect with your audience, they will be more inclined to read your business blog and utilize your services. Consider cross-posting your published blog posts on LinkedIn for more social traction amongst your business customers, or Facebook and Instagram in case you are targeting consumers.
If you want to see a rise in sales of your services, it is important to market yourself well. So if you are using business blogging, ensure that you keep these points in mind to make your strategies more effective.
Wordplay Content is a full-service content writing agency. Our business provides content writing services for a plethora of Internet businesses. Reach out if you want to hire us for your content marketing campaign!
